Amrapali was created by sheer passion. Passion for traditional craftsmanship and a love for Indian jewellery.

The man behind the brand, Tarang Arora walks us through the journey of the brand Amrapali. He touches notes on his knowledge of the heritage jewellery businessand creates a brand around that.

Tarang imparts key pointers that help you understandhow a brand is built and sustained over the course of time.

He also elucidates the scaling of a jewellery business into various market verticals and the guiding principles for each. As part of this course, Tarang gives us a once-in-a-lifetime chance to take a peek into the exclusive vaults at Amrapali and the creation process behind these legendary pieces.