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Gems and Jewellery Retail
Merchandising and Management Program
only at
₹55,000
00:00:00
*The discounted price will change to the original price ₹55,000 when the timer reaches 00:00:00
JEWELLERY EDUCATION REDEFINED.
THE BIGGEST COLLABORATION IN JEWELLERY EDUCATION.
X
We proudly announce a transformative collaboration, launching online classes on Jewellery Design by Hand, Gems and Jewellery Retail Merchandising and Management Course, and the Diamond Graduate Program. This is just the beginning—more pioneering certified and accredited courses are on the horizon. Our united vision is not only to generate employment but also to elevate the jewellery industry to unparalleled standards of excellence. Together, we are forging a brighter future for the industry, cultivating a reservoir of talent and skilled professionals
JEWELLERY EDUCATION REDEFINED.
THE BIGGEST COLLABORATION IN GEMS & JEWELLERY EDUCATION.
X
We proudly announce a transformative collaboration, launching online classes on Jewellery Design by Hand, Gems and Jewellery Retail Merchandising and Management Program, and the Diamond Graduate Online. This is just the beginning—more pioneering certified and accredited courses are on the horizon. Our united vision is not only to generate employment but also to elevate the gems & jewellery industry to unparalleled standards of excellence. Together, we are forging a brighter future for the industry, cultivating a reservoir of talent and skilled professionals
ABOUT IIG
Celebrating 58 illustrious years, the International Institute of Gemology (IIG) has consistently upheld unparalleled educational standards in the Gems and Jewellery sector. Established in 1965 by the visionary, Mr. Kantilal B. Desai, and now passionately led by his dedicated son, Mr. Rahul Desai, IIG remains an emblem of knowledge, innovation, and progression on a global scale.
Having sculpted over 100,000 professionals in this vibrant industry, IIG is more than just an educational establishment. It's a commitment to world-class education, groundbreaking research, and a thriving culture of intellectual exploration.
The IIG narrative is rich with achievements, academic excellence, and a pulsating quest for knowledge. Our esteemed faculty, diverse student community, and illustrious alumni continually redefine the horizons of innovation. Their invaluable contributions echo transformative impacts across the field.
Highlighting its global presence, IIG proudly collaborates with international institutions, including the De Beers Institute of Diamonds, Gem-A London, and Gemewizard. Partnerships with The Designer’s Class & Finestar Educational Institute further amplify its global resonance. Adapting and evolving, IIG remains an epitome of inspiration and innovation in the mesmerizing domain of Gems and Jewellery.
MR. RAHUL DESAI
CEO AND MD
MR. RAHUL DESAI
CEO AND MD
Pioneering IIG's vision, Mr. Rahul Desai effortlessly blends legacy with modern dynamism. Stepping into his father's footsteps from 1965, Rahul's influence has enriched over 25,000 aspiring talents in the Gems & Jewellery arena. A beacon of trust and guidance, he has propelled IIG's growth, marking its footprint in 5 prime locations across India.
With his extensive insights into industry trends, diverse career avenues, and holistic education, Mr. Desai seamlessly bridges academia with industry practice. His affiliations, including his directorship at IBJA Skill Development Council and executive leadership at Finestar Educational Institute – Surat, accentuate his stature.
Rahul Desai is more than a title; he's a visionary, an inspiration, and the heartbeat of IIG, crafting a legacy of brilliance and excellence in the vibrant Gems & Jewellery universe.
Gems and Jewellery Retail
Merchandising and Management Program
ABOUT THE COURSE
Welcome to a world where the allure of sparkling gems meets sophisticated business strategy. Our Gems and Jewellery Retail Merchandising and Management Program is your ticket to mastering this blend, offering a meticulously crafted journey into the heart of the jewellery retail industry. Whether you're a seasoned professional or an ambitious newcomer, this course ensures you're equipped with the expertise to shine in every facet of the realm.
- Foundations of Merchandising: Delve into the core vision, mission, and concepts of merchandising. Understand the differentiators between wholesale and retail, the various types of retail merchandisers, and the heart and soul of the jewellery markets.
- Market Dynamics: Decode market segmentation, the 4P's, and dive deep into the art of branding in the jewellery sector. From brand positioning to the significance of trademarks and copyrights, become proficient in carving out a unique market identity.
- Visual Merchandising: Grasp the secrets behind creating captivating store displays, both external and internal. Explore the Pyramid Principle, innovative floor plan layouts, and master the art of conceptual merchandising.
- Metals, Diamonds, and Aesthetics: Enhance your knowledge with comprehensive modules on precious metals and the world of diamonds. Discover the nuances of design settings, finishes, and the beauty they bring to every piece.
- Financial Acumen: Navigate the complexities of jewellery budgeting, from initial design estimation to strategic pricing. Dive into promotion strategies to ensure your pieces captivate the right audience.
- Store Management Excellence: From sales & marketing strategies to inventory management, learn to run a jewellery store efficiently. Focus on safety, leadership, and the attributes of a great sales manager.
- Understanding the Customer: Decode the intricate psyche of jewellery buyers. Delve into their decision-making processes, handle objections with grace, and refine the art of closing sales successfully.
- Creative Marketing & Personal Development: Empower your brand with innovative marketing tools like slogans, logos, and impactful packaging. Simultaneously, fuel your personal growth with modules on public speaking, effective communication, personality enhancement, and insightful SWOT analysis.
WHY EMBARK ON THIS JOURNEY WITH US:
The landscape of gems and jewellery is radiant, dynamic, and ever-evolving. To stand out, one requires a harmonious blend of aesthetic appreciation, industry insights, and a deep understanding of market trends. Our comprehensive course promises this blend, guiding you through a transformative journey marked by knowledge, success, and unmatched brilliance. Enroll Now, and together, let's craft a future that sparkles.
WHO IS THE COURSE FOR?
Aspiring Jewellery Retailers: Individuals who are looking to start their own jewellery store or e-commerce platform and need to understand the intricacies of sourcing, displaying, and selling gems and jewellery.
Existing Jewellery Store Owners/Managers: Those who already have a store but wish to modernize their practices, expand their business, or diversify their product range.
Fashion and Jewellery Design Students : Students who are learning to design jewellery and want to understand the business side of things, including how to present their designs in a retail environment.
Retail Employees in Jewellery Stores: Salesperson, store managers, and others who wish to upskill and gain a deeper understanding of the products they're selling and the best practices for doing so.
Gems and Jewellery Enthusiasts: Individuals passionate about the industry who may not necessarily want a career in it, but wish to gain a deeper understanding.
Investors and Entrepreneurs: Those looking at the gems and jewellery industry as a potential investment opportunity or are curious about the dynamics of the retail side of the business.
Gems and Jewellery Retail
Merchandising and Management Program
HIGHLIGHTS & DELIVERY MODE
Holistic Learning Approach:
Delve into the multifaceted world of jewellery with our comprehensive course structure, covering essential aspects from market dynamics and branding to intricate pricing strategies and store management. Our curriculum ensures you emerge with a balanced understanding of both the art and business of the industry.
Eligibility for Internship:
Seize a golden opportunity upon course completion! Every student is eligible for an internship, providing invaluable real-world experience. Engage directly with industry professionals, apply learned skills, and gain hands-on exposure, setting the foundation for a successful career.
Globally Recognized Collaborations:
Benefit from our partnerships with renowned international institutions in the Gems and Jewellery sector. This course integrates global standards, ensuring that our graduates are not just industry-ready, but also globally competent.
Dynamic Faculty & Industry Insights:
Learn from the best in the business. Our esteemed faculty, coupled with regular guest sessions from industry experts, ensures that you stay abreast with the latest trends, innovations, and practices in the ever-evolving world of jewellery retail.
MEET YOUR MENTOR
BINNITA SHAH
BINNITA SHAH
Meet Binnita Shah, a distinguished educator with an illustrious tenure at the International Institute of Gemology (IIG). Binnita's association with IIG is highlighted by her profound jewellery merchandising, branding, and design expertise. She embarked on her career in 2005, earning accolades, including the esteemed "Solitaire Awards," for her exceptional jewellery design skills. Having served in pivotal roles as a senior merchandiser, product manager, and designer, Binnita firmly believed in the power of education. Now, as the Head of Merchandising and Branding at IIG, she guides the institute towards unparalleled achievements. Through her leadership, Binnita aspires to kindle the flames of passion in budding visionaries and nurture the next generation of entrepreneurs, thereby exemplifying IIG's core mission.
CAREER OPPORTUNITY
1. Jewellery Store Owner/Entrepreneur: With knowledge about sourcing, merchandising, and retailing, graduates can start their own physical or online jewellery store.
2. Retail Store Manager: Oversee and manage daily operations at a jewellery store, ensuring profitability, smooth customer experience, and maintaining stock levels.
3. Merchandising Manager: Focus on the selection, purchase, and display of jewellery in retail environments to maximize sales.
4. Sales Consultant/Specialist: With specialized knowledge about gems and jewellery, graduates can guide customers in making informed purchase decisions.
5. Supply Chain Manager: Overseeing and managing the flow of jewellery products from manufacturers to the retail floor, ensuring timely delivery and optimal stock levels.
6. Jewellery Designer: While the course focuses on retail, an understanding of retail dynamics can help designers create pieces that are more market-friendly and desirable.
7. Brand Representative for Jewellery Houses: Act as a liaison between major jewellery brands and retail outlets, ensuring brand guidelines are followed and assisting in promotional efforts.
8. Jewellery E-commerce Specialist: Manage and run online platforms selling gems and jewellery, focusing on digital marketing, online display techniques, and customer service.
9. Jewellery Retail Marketing and Promotion: Creating campaigns, events, or promotions to attract customers to physical or online jewellery stores.
10. Quality Assurance and Appraisal: Specialize in verifying the authenticity, quality, and value of gems and jewellery pieces.
11. Inventory and Stock Specialist: Manage the inflow and outflow of products, ensuring optimal stock levels and minimizing losses.
In addition to these direct career pathways, the knowledge and skills acquired from the course can be invaluable for other roles in the fashion and luxury industry. It provides a foundation that can be applied in various retail environments and roles.
UPCOMING COURSES
₹40,000
₹60,000
*The discounted price will change to the original price ₹60,000 when the timer reaches 00:00:00
Know moreDiamond Graduate is a professional course that teaches you all about the polished diamond industry’s trade and exports, both locally and internationally. This course is perfect for people interested in diamonds and business. It’s organized into modules that cover the ’10 C’s of Diamonds.’ When you finish, you’ll earn a Diamond Graduate Diploma, which will help you start a successful career in the diamond industry.
₹30,000
₹40,000
*The discounted price will change to the original price ₹40,000 when the timer reaches 00:00:00
Know moreWelcome to the captivating journey of “Jewellery Design by Hand.” This comprehensive course is your gateway to the artistry of crafting exquisite jewellery from scratch
Classes will be Live + Prerecorded , along with Assignments , Assessments and Joint Certification from IIG x TDC X IBJA
INTERNSHIP PARTNERS
GEMSTONE COMPANIES:
JEWELLERY COMPANIES:
TESTIMONIALS
Namrata Paul
MUMBAI, INDIA
"Enrolling in Binnita Shah's Retail Merchandising and Management program was a game-changer for me. Her expertise and engaging teaching style made the course incredibly enriching. The depth of knowledge shared and the practical insights into the retail industry significantly boosted my understanding. I'm thrilled with the experience and feel well-equipped for a successful career in retail, all thanks to Binnita Shah's exceptional guidance."
Ravi Dubey
NOIDA, INDIA
"I can't recommend Binnita Shah's Retail Merchandising and Management program enough. Her in-depth knowledge and ability to simplify complex concepts made the learning experience both enjoyable and educational. The course content was relevant and up-to-date with current industry trends, which was incredibly valuable. Binnita's guidance and the practical exercises provided a well-rounded understanding of retail operations. I'm extremely satisfied with the skills and insights I've gained from this course."
Simran Kaur
GURUGRAM, INDIA
"Binnita Shah's Retail Merchandising and Management course exceeded my expectations. Her passion for the subject and industry experience were evident in every class. The curriculum was comprehensive, covering all crucial aspects of retail. I found the real-world examples and case studies particularly insightful. The interactive sessions and Binnita's approachable nature created a fantastic learning environment. This course has given me a solid foundation to excel in the world of retail."
Enroll Now
to Kick Start
Live Classes from 07th Dec 2023
00:00:00
*The discounted price will change to the original price ₹55,000 when the timer reaches 00:00:00